The son of a door-to-door salesman of household goods, Walt Mossberg, targets his Wall Street Journal column on technology to "the individual person actually faced with buying and using the core hi-tech devices—the customer whom industry calls the “end user.” His profile, written by Ken Auletta in The New Yorker magazine, highlights how valued (and feared) Mossberg's product reviews are by corporate executives and their public relations representatives.

It is these corporate executives, investors and technorati, not the consumers on the street, who are the attendees at D5: All Things Digital conference organized by the Journal. This year's conference, held at a resort in southern California, featured notables such as George Lucas who spoke about the future of his proprietary technology and warned hedge funds to find investments other than the movie business.

Mossberg and fellow journalist Kara Swisher (seen in the following video clip) interviewed Bill Gates with Steve Jobs and the two moguls provided some of their ideas on the Internet as an entertainment distribution system, 3D, user interface and how good things will be for those who own content in the technological future.


Bill Gates & Steve Jobs together again at Wall Street Journal Conference

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